The Indian smartphone market Q1 2025 witnessed major shifts in brand performance, according to the latest CMR India report. While the overall market declined 7% YoY, some brands gained significant traction while others saw sharp declines.
📊 Brand-wise YoY Growth/Decline (%):
| Brand | YoY Change | Remarks |
|---|---|---|
| Motorola | +53% | Strong 5G push in mid-range segment |
| Nothing | +200% | Explosive growth via Phone (3a) lineup |
| Apple | +25% | iPhone 16 series & offline expansion |
| Lava | +22% | Gained traction with affordable 5G phones |
| OnePlus | –51% | Weak refresh cycle & market pressure |
| Xiaomi | –37% | Offline demand weakened, innovation slowed |
| Transsion (Infinix, Tecno, itel) | –14% | Lost share in saturated budget segment |
📌 Conclusion
While the overall smartphone market dipped 7% in Q1 2025, brands like Motorola, Nothing, and Apple surged ahead with strong strategies and new product launches. In contrast, Xiaomi, OnePlus, and Transsion struggled due to fierce competition and slower innovation.
Source: CMR India Q1 2025 Report
